The Local Grocer

A Little Gem for Perth Locals:

Imagine if you could get fresh food delivered that was grown within a few miles of home by small-produce growers who were being well-paid to grow your food for you? I’m talking veggies, fruit, pasture-fed meats, you name it. Are you as excited as I am yet?

While I would love to grow my own food, I sadly did not inherit my mothers green thumb so I have been unable to keep anything more than a rose alive. Those suckers are impossible to kill.

Coming to your front door if you so wish early in 2013, The Local Grocer is the brainchild of Greg and Mary Winning and through hard work and crowd-funding they aim to deliver fresh food and produce to Perth locals from small scale growers, cutting out the wholesaler and delivering a fair price to the farmer for their food.

So we in Perth get to eat locally knowing that the person who grew the food is getting a decent price for it and is able to keep his business afloat.

The fresh food industry sees farmers as ‘price takers’ (taking what they are given by the dominant retailers and wholesalers). The real money is made in the retail and wholesale ends. The farmers who sell to us will receive as much as 4 or 5 times the price they would normally receive for their produce. For example, recent prices for citrus meant farmers got 20c a kilo for fruit that sold for $2.00 a kilo in the retail shops. If we bought these from a wholesaler, we would pay $1kg. Instead, we will pay that $1kg straight to the grower and help them distribute and market their produce direct to the public. ~ Greg Winning

You can find out more about this fantastic project either through The Local Grocer’s Facebook page or the Pozible crowd funding page. It’s worth a look if you’re in Perth.

The Local Grocer on Pozible

The Local Grocer on Facebook